Profile of Communications Weekly

　　Media Elements:
　　Communications Weekly is one of the leading professional media in the communications industry of China under the guidance of the Ministry of Information Industry (MII) of the P.R.C. It is a 　medium oriented toward the IT industry, including operating, manufacturing and marketing.
　　Concept of Communications Weekly: News Promotes Industry.
　　Published every Monday, 8-sized, colored papers, 64 pages or more per issue.
　　The CSSN of Communications Weekly is CN11-0006, and the postal issue number 1-145. It is available from post offices around China, published both in China and overseas.
　　The website of Communications Weekly is: www.ccidcom.com, which is interactive with two other websites: www.ccidnet.com and www.cena.com.cn
　　The sponsor of Communications Weekly, the China Center for Information Industry Development (CCID) under the MII, is the largest and most authoritative medium specialized in information service provision in China.

　　Content:
　　Communications Weekly strives to become the news resources in China’s communications industry.
　　Communications Weekly covers the whole IT industry, including timely report and shrewd analysis of news and important issues in the IT industry; management and macro analysis of the communications industry; the latest trend of products and technologies in the fields of mobile communication, data communication, optical network, operations support, communications terminals, and communications IT; analysis of the situation of communications operation and operation market; analysis of economic operation in the communications industry and capital dynamics; international communications dynamics and analysis; analysis of communications enterprises' development strategy; feature stories of figures in the communications industry.
　　Communications Weekly places emphasis on both news report and columns for special topics. Its news report values timeliness, sensitivity, readability and analysis, while columns for special topics value profoundness, objectivity, constructiveness and professionalism.
　　Every issue of Communications Weekly presents a special topic. There is at least one large special topic on a particular topic every month.
　　The current major subjects of Communications Weekly are: News Perspective (cover story), comprehensive news, special report, operating management, international communication and wireless communication, optical communication, data communication, operating support, communication terminals, etc.
　　Articles in Communications Weekly are mainly written by professional journalists of this newspaper, and 20% of the articles come from experts. Communications Weekly also has exchange of copyright with China information World, China Electronics News, CCID Consulting, CCID TransTech, etc.

　　Publication:
　　I. Distribution of Readership
　　Our readers are distributed in all fields in the communications industry. Main subscriber groups are executives in the communications operation, technology, maintenance and manufacturing industries. Communications Weekly is distributed across China.

　　1. Distribution of Readers' Industries

　　In 2006, Communications Weekly's readership mainly consist of four basic telecom operators – China Telecom, China Netcom, China Mobile and China Unicom, which take up over 60%, with notable growth compared with 2004. The communications manufacturing industry maintains the market share of 2004. There is an obvious increase in the percentage accounted for by readers from the military, banking and electric communications network sectors.

　　2. Readers' Positions

　　Among Communications Weekly's readers, executives, maintenance, and technical staff in the communications industry take up 80% in the total. Ten percent have the decision-making power at the enterprise or department. Data shows that the majority of executives in the telecom industry read Communications Weekly.

　　3. Regional Distribution of Readers in China

　　Communications Weekly has 100,000 readers, with a pass along rate of 3.6. The readership mainly consists of professionals and enterprises, covering 31 provinces, municipalities and autonomous regions in Mainland China, as well as Hong Kong, Macao and Taiwan. Communications Weekly is distributed in more than 20 countries, including the U.S., the Netherlands, Germany, France, Israel, Australia, Japan and South Korea. In China, the seventeen coastal provinces, municipalities and regions are key distribution areas. Yet in recent years, there has been a notable growth in the circulation in the western regions. Growth of circulation in Sichuan and Yunnan Communications Weekly outpaces the national average.
　　II. Distribution Channels
　　Communications Weekly always sticks to subscription via post office, complemented by agent distribution. It teams up with major office buildings, newsstands, exhibition halls, direct mail, and professional distribution companies, as well as and newspapers and magazines all over China.
Since its establishment in October 2004, Communications Weekly Reader Service Center has conducted direct marketing, with remarkable result. Its distribution service monitoring system offers sound assurance for after-sale service.
　　We have set up nearly 100 exhibition locations at office buildings in major cities in Beijing and Shanghai. In areas with developed communications facilities, staff are especially appointed to deliver in key reader areas to ensure the exhibition effect and peruse volume.
　　Communications Weekly has local workstations in municipalities directly under the central government and provincial capital cities. These workstations conduct marketing of daily database. They can fulfill distribution targets set by the newspaper every year.
　　III. Distribution Certification
　　BPA, which one of the most authoritative distribution certification bodies, conducts distribution certification for Communications Weekly on a yearly basis.
We monitor circulation quantity and quality through CCIDData regularly to ensure smooth and effective distribution channels.
　　IV. Distribution Services
　　1. Set up in 2004, Communications Weekly Reader Club is the first club of communication media dedicated to industry elite. It offers subscription, information consulting, industry data consulting, Yearbook of China Communications 2004 distribution services.
　　2. Under its "Year of Readers" Project, Communications Weekly will stage 12 large-scale activities to communicate with readers in 2006.
　　3. Set up in October 2004, Communications Weekly Reader Service Center offers full distribution service for readers.

　　Advertisement：
　　Domestic and foreign organizations are welcome to conduct cooperation with us on information service and advertisement. Communications Weekly provides comprehensive information and advertising services, including ads of various sizes (colored, black and white), rich ad sets, customized subjects, article columns and other information services.
　　We offer ad design and production services.
　　The color ads produced by Communications Weekly are the top-quality plane ads among current ones.
　　Under the aegis of CCID, Communications Weekly can also hold activities and provide services of evaluation, consultancy, market research, etc. We may share information with other media.
　　At present, the clients of Communications Weekly include major operators in China such as China Telecom, CNC, China Unicom, China Mobile, China Railcom, and some leading and growing companies in communications areas such as Huawei, ZTE, Datang, Shanghai Bell Alcatel, Ericsson, Nokia, Nortel Networks, Lucent, Siemens, Motorola, Cisco and UTStar.